BlogWorld: Corporate Blogging Strategies -
Blogging isn’t just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the company’s keyboard, discusses whether the CEO or some enthusiastic underlings might be the better choice.
BlogWorld: John Chow’s Monetization Tips -
To paraphrase his site, John Chow of JohnChow.com makes money online by telling people how much money he makes online. Folks turned off by vagueness should be happy to hear Chow share some more detailed monetization advice in this interview with Abby Johnson, however, and he discusses how to get people commenting on a blog, as well.
BlogWorld: Comments And Great Content -
Encouraging blog comments can lead to both good and bad things, and in this interview with Abby Johnson, Shoemoney’s Jeremy Schoemaker touches on traffic increases, sock puppets, trolls, and spammers. He also discusses monetization, and how a focus on providing great content should lead to profitability.
BlogWorld: Strategies For Success -
As the name of one of his sites implies, ProBlogger’s Darren Rowse is something of a big achiever. In this interview with Abby Johnson, Rowse names a couple of the things to which he credits his success. Rowse also discusses what many bloggers want to master: some strategies for making money.
BlogWorld: Scoble, Twitter, And The Spotlight -
As a representative of Fast Company, Robert Scoble’s going around the world in search of business and tech innovators. Fortunately, he stopped for a few minutes to talk with our Abby Johnson, and the pair discuss Twitter’s impact on society and how it will effect the impact of journalism. Also in this interview: whether Scoble will be seeking a break from the spotlight anytime soon.
Blogworld: Importance of Metrics -
In this video Abby Johnson caught up with Greg Go of About.com and he spoke about the different metrics to use for your online business and how to make your blog standout.
BlogWorld: Handling Troublemakers -
Blogs work well . . . except when they don’t. In this interview with Abby Johnson, Patrick O’Keefe, the owner of the iFroggy Network, talks about the problems posed by spammers and sock puppets. More importantly, he gets into tips for managing them from his book Managing Online Forums.
BlogWorld: A Look At What’s To Come -
Doc Searls, the famous blogger and Berkman Center fellow, discusses Twitter and the history of the Web in this interview with Abby Johnson. He discusses their possible future, too, in which the iPhone and mobile applications may make a huge difference. And don’t miss the part about reinventing traditional journalism.
BlogWorld: Creating Communities -
A good way to stay interested in blogging - and keep your readers feeling the same way - is to create a sense of community, according to Anil Dash, a vice president at Six Apart. In this clip, he tells Abby Johnson about how the community has evolved over the past ten or so years, and how it’s meshing with what some people consider “old media.”
BlogWorld: Ad Sale Tips And Tricks -
As Wise Bread’s managing editor and sales director, Lynn Truong knows all about the company’s slogan: “living large on a small budget.” Life’s even easier on a big budget, though, and so in an interview with Abby Johnson, Truong gives tips for people who are trying to sell ads on their blogs. Keep your ears open for common mistakes and tool recommendations, as well.


