What’s the Single Most Important Online Marketing Aspect? -
Do you ever wonder what you should invest the bulk of your time doing to build your business online? As you can imagine, different people have different answers. Mike McDonald asked several experts from the 25th Annual ACCM Conference: “What’s the single most important online marketing aspect?” What’s your answer? Watch as WebProNews takes a closer look into the subject.
Is your website undergoing any problems? If so, you will want to watch Mike McDonald’s interview with Jonathan Hochman of Hochman Consultants at SMX Advanced. Hochman says maintaining the highest quality on your website is a continuous process. He explains how Firefox add-ons such as NoScript, Xenu Link Sleuth, and SWFObject 2.0 from Google Code help detect and solve problems. For more information, check out the full interview with Jonathan Hochman right here on WebProNews.
Think Big… Internationally Big -
Have you ever thought about expanding your business internationally? If so, there are many factors to consider as Cindy Krum of Blue Moon Works explains to Mike McDonald. You have to think about using different languages to avoid getting duplicate content penalties and if you have a retail company, you have to remember the season status of each country. Cindy tells how these business concerns are tied directly to proper site architecture and SEO. Watch the WebProNews video at SMX Advanced for more information on international SEO.
Inside Scoop from MSN Live Search -
It’s always good to hear of new developments that will make life easier and Jeremiah Andrick of MSN Live Search Webmaster Center does just that. Announcement #1: Microsoft has released AdCenter Desktop Platform into Beta. Announcement #2: Google, Yahoo, and Microsoft have come together with a detailed documentation on how Robots Exclusion Protocol (REP) is implemented. Announcement #3: Microsoft has also created a Web Page Error Toolkit to help webmasters and customers in the search process. Check out details on all three announcements in Mike McDonald’s interview with Jeremiah Andrick at SMX Advanced right here on WebProNews.
Let’s Talk Analytics, Conversions, Cloaking, and More -
It’s always good to hear what Rand Fishkin of SEOmoz has to say and the conversation at SMX Advanced was no exception. Rand talks about the latest tools from SEOmoz including a new analytics tool that not only allows you to track your own statistics, but also those of your competition. SEOmoz has also updated their version of Page Strength. With the economy being the way it is, Rand explains how you, now more than ever, need to create different content for the different visitors you receive. Rand also discusses white hat cloaking or rather, conditional reader editing (Sorry Matt Cutts!). Check out all that and more in Mike McDonald’s interview with Rand Fishkin on WebProNews.
According to Christine Churchill of KeyRelevance, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending. Christine suggests trying several tracking methods such as: customer tagging, coupons, and unique pricing. Find out more in Mike McDonald’s interview with Christine Churchill at SMX Advanced, only on WebProNews.
Are you contemplating making a website purchase? If so, you should definitely check out Mike McDonald’s interview with Jeremy Wright of b5media at SMX Advanced. Jeremy explains how to evaluate a site before the purchase. He suggests looking at the revenue, traffic, audience, age of site, quality of content, and the current site owners business practices. These factors will help you decide if the site is truly worth your investment. Learn more in the WebProNews interview with Jeremy Wright.
Remember seeing the bottle of soda erupt because of Mentos back in 2005? At the 25th Annual ACCM Conference, Mike McDonald talks to the guy that made it happen. Steve Spangler explains how that single incident not only exploded onto a Denver news anchor but also really helped his blog take off after he posted about it. He has continued to leverage his blog and expand it into an e-commerce business. Watch the WebProNews interview for more from the “Mentos Guy”.
Stopping Negativity Before It Overtakes You -
No one likes negative feedback. Sure, sometimes it’s “constructive criticism” but most everyone would much rather receive a pat on the back. But how do you stop this negativity from getting in the way of your clients? It’s called reputation management as Todd Friesen of Range Online Media explains to Mike McDonald at SMX Advanced. Friesen says reputation management and SEO go hand-in-hand because it’s all about getting the positive results above the negative ones. He also suggests participating in and leveraging social media sites such as Twitter, Facebook, LinkedIn, etc., to help gain positive momentum. Check out the WebProNews interview for more reputation management tips.
Ninety percent of search traffic comes from page one of the search results, which means a page two appearance is an exercise in general invisibility. But if you could bump your site up one page, says Enquisite Search Metrics President Richard Zwicky, you could increase your traffic by a factor of at least twenty. In this video, Zwicky speaks about “page two optimization.”
