Archive for the 'Video Ads' Category
CNET has announced “CNET TV,” a new video on demand service that packages a selection of CNET’s popular video content for distribution on television and online. CNET TV will launch initially with partners Cox Communications Inc., TiVo Inc., and TVN Entertainment, in the second half of the year. Videos range from instructional to informative to entertaining, and are integrated throughout CNET’s family of sites, which include CNET.com, News.com, and Download.com. Video content includes CNET’s popular video franchises such as Insider Secrets, Weekend Project, and First Look from the Labs. For online users, the content will be programmable based on topics of interest, or by selecting a favorite CNET channel.
“We continuously seek out new technologies and marketing opportunities that let us engage with our customers” said Laurie Blum, senior media strategy manager at Best Buy Enterprise. “VOD is the ultimate environment to reach people that are highlyengaged, and we’re looking forward to extending our partnership with CNET as a charter sponsor.”
Via: Smartbrief.com
Joga.com is an online community created by Google and Nike for anyone anywhere in the world who shares a love for soccer, the world’s most popular sport. Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from Nike; and enjoying video clips and photos (you can even upload your own). You can strengthen existing friendships and begin new ones, join a wide variety of professional athletes and soccer communities, and even create your own to discuss soccer, exchange tips on the coolest moves, browse through various pitches worldwide, and plan your next game.
Joga is about “Joga Bonito” — Portuguese for “play beautiful.”
Advertising.com announced a new video ad network it says will supply about 61 million impressions per month to reach-starved media buyers. “It’s a combination of really large portal-like sites and some smaller sites with great content,” said Mollie Spilman, Advertising.com’s chief marketing officer. “What we’re finding with advertisers is they really want the content. In most cases we’re buying as much as we can get. There’s so much demand and there’s a lot of publishers adding this kind of content.”
Advertising.com is only the second high-profile in-stream video ad network to emerge. The first, called Instream, was beta launched by online video enabler Lightningcast last year and has over 50 participating publishers.
Via: Clickz
Discovery Communications is teaming up with Google to offer online video clips of historic sites and popular landmarks. Silver Spring-based Discovery has been working to expand distribution of its content beyond television. The Internet video links will be integrated into the Google Earth mapping software. Initially Discovery will provide clips of ten U.S. national parks, including Yellowstone and Mount Rushmore.
Internet users who click on the Discovery links will be directed to a Discovery Web site with advertising. Discovery senior vice president Donald Baer says it will be a big money maker. Under the deal, Discovery will get to keep all ad revenue.
Via: ABC News
Sports events have been shown on the Net in the past, by CBS, ESPN, and others. But the audiences have been limited, since they typically cost viewers money or are niche events. Since the Webcast will be paid for with advertising, it could draw the biggest online viewership ever. The NCAA Basketball Tournament could also showcase how the Internet can provide a better experience than television, in some ways. While TV viewers have to watch whatever game the local CBS affiliate shows, Net viewers get more control and choice. They can follow their favorite team wherever it plays or switch between games when the action flags. They can even pop open three windows and watch a trio of games at once.
Since first-round games go on through the workday on Mar. 16-17, its software is designed to let people view games while keeping bosses from knowing who’s goofing off. Click on the video player’s “boss button” and a spreadsheet pops on-screen. “Not that I recommend watching during work hours, but I understand that people do,” deadpans Sean McManus, president of CBS News & Sports.
Via: Zatz Not Funny
ABC will offer ad-supported shows via a new service called MyABC, Disney CEO Bob Iger told analysts and investors during a recent Bear Stearns presentation. According to Variety, Iger said the site would sell new ads for the broadband versions. No time frame or titles yet. Once again, he reminded people business as usual has no appeal for him.: “We will no longer be slave to the old business models because consumers just don’t care about them.” The archived .mp3 file is on Disneys corporate site.
Revver supports video creators by helping them earn money and distribute their work widely. By attaching ads to the video, creators can track their content anywhere online and make money every time a user clicks on the ad. Revver benefits creators, advertisers and viewers by enabling content to be free and accessible while still rewarding creators, it’s the best of both worlds.
When users click on a Revverized ad, the advertiser pays for that click. All advertiser income is split 50/50. If there’s an affiliate involved, they get 20% off the top, and the rest is split 50/50. It’s that simple, no hidden charges, and total transparency. You’ll never wonder how well your video is performing, you can monitor it in real time.
NBC is significantly expanding its Olympics video offerings for the internet and mobile phones, a sure sign of its increased comfort with technologies that erect geographic boundaries online, however the video access will be limited to internet users in the United States.
The network’s official Olympics site, NBCOlympics.com, will show for free, on a delayed basis, the complete runs and routines for the top finishers and for all U.S. participants in almost every event. None of the video will be live; in most cases it won’t be available online or on phones until the end of NBC’s broadcast day, generally 11:30 p.m. ET. By contrast, the BBC is simulcasting five television feeds, though only to U.K. residents.
We count at least 5 major ad. brands on the home page including AT&T, Coke, Sun Microsystems, Samsung and Intel. It would be very interesting to see the cost / benefit data once this project is finished. Via: Wired
UPDATE: NBCOlympics.com Sets Record, Makes Money
In the past, NBC worried that putting Olympics video online would eat into TV ratings. Those worries are starting to fade, as this year’s decision to run video online just after they air has paid dividends. By Feb. 22, NBCOlympics.com served up 6.4 million video streams, with 72,000 hours of video watched. Plus, the site had 278 million page views, shattering the old record of 251.4 million page views from all of the 2004 Summer Games.
NBC Universal’s Dick Ebersol told AdAge that this will be the first time NBC has turned a profit with its website, projecting it would bring in about $5 million to $6 million for its entire run. Ebersol said that by 2012, even more people will be watching the Olympics online or on other platforms. “To this point, the money that pays for the Olympics, for our rights, is still largely money coming from TV advertising,” he said. “As soon as we see significant money start to come in from fields like the Internet and wireless, we’ll adjust our policies even more.” Of course, NBC isn’t the only game in town for following the Olympics. News.com notes that Yahoo, ESPN and various blogs and podcasts have also made hay with Olympic coverage online. Via: OPA
With a title like that what more could we say. The Miller Lite “Tastes Great vs. Less Filling” one was funny..!! Head over to iFilm and see them all.. if you’re not too busy.
If you want to see the whole line-up of the TVCM’s that did make the final cut this year, Google has them all set-up to watch one after another Here. Total run-time 30mins
Rocketboom is a three minute daily videoblog based in New York City and is one of the most popular video shows on the internet. For the highest bidder, we will create five original, fifteen second (minimum) - one minute (maximum) post-roll commercials that will span five days of programming, Monday-Friday, March 6 through March 10, 2006. Each day that week a different commercial that we create for your company will be played at the conclusion of the Rocketboom episode.
The five unique advertisements, along with hyperlinks to your website, will also become a part of our archived web pages. They will remain freely available, searchable, index-able, re-distributable, and on demand. Additionally, direct links to each commercial will be available for at least one year.
Top bid came in at a cool $40k.. Congrats!! Via: Ebay Auctions
