Brightcove has announced support for the AdSense for video beta program, Google’s contextual advertising technology for online video. Brightcove’s support of the AdSense for video beta program hope to unlock a powerful economic proposition for the Web’s top media publishers. Serving ads based on both the content of an Internet video and the context of a web page, AdSense for video beta gives media publishers the additional ability to target tailored in-stream overlay ads from Google’s large base of advertisers. Publishers and content providers can control which videos get which ads and when the ads play in each video.

The founders and creators of TVtrip.com felt a site putting all the hotel information in one place, combined with unbiased videos of the hotel and its surroundings, would be appealing and relevant in this YouTube era.

Like many popular video websites, TVtrip.com uses Flash technology to integrate video clips of the hotels into its web pages from XML feeds. This accounts for the TVtrip Player’s speed, interactivity, functionality and usability. The player also allows for the integration of useful features like the on-screen Hotel Information, Check Rates and Reviews, which can be clicked at anytime, while hotel videos are being viewed. They may be right.

As reported on eFlux Media:

Applying the well-known saying: buy or you’ll be bought, Yahoo Inc. got back to business Tuesday after rejecting on Monday, Microsoft’s $44.6-billion takeover bid and announced it had purchased a broadband video start-up, Maven Networks Inc., for $160 million. Six-year-old Maven Networks, in Cambridge, Mass. include customers as CBS Sports, Sony BMG and TV Guide and is specialized in helping Web sites show online video and insert advertisements in those clips. This will expand Yahoo’s existing relationships with web publishers. In fact, Calif.-based Yahoo is not at its first acquisition of this kind. It is already known that Yahoo also bought firms like BlueLithium and Right Media Inc., also online advertising networks.

Whew.. that was a nice — quick — ride!