The OMMA conference [Video] roundtable on “content costs and creation” hit on a key topic for web video producers and distributors: How much does it cost to make Web video, and how much money can you make from it?

Next New Networks CEO Herb Scannell argued that Internet video only works if it’s dirt cheap or less. Scannell, who spent more than two decades at Viacom’s cable channels, scoffed at the notion that web video could be made profitably for 10% of conventional TV programming budgets: $50,000 for an hour of web video, he argued, was still much too high. Instead, he said, he was looking for programming that costs “hundreds of dollars a minute.” More from the Alley Insider..

The Smith family goes on a CIA vacation on the season premiere of "American Dad"

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Added: Tue Oct 02 06:20:27 UTC 2007
Air date: Sun Sep 30 00:00:00 UTC 2007
Duration: 21:54
Rating: 4.1 / 5.0
Closed captions available.