Google to Combine AdSense with YouTube


And so the “Aha Hammer” finally drops.. Google has admitted it will integrate the YouTube platform their AdSense unit in order to raise awareness and revenues for themselves all players going forward.

“Video units” will display two different kinds of advertising, both pegged to the content of the site and the subject matter of the video itself. The resulting revenue will be split three ways, with the site owner, content owner and Google all taking a slice.

The two types of ads to be displayed within Google’s new video units are a banner ad that will sit on top of the player at all times, and a so-called overlay ad, which will pop up after the video has been playing for 10 seconds. The bulk of the ads will generate revenue based on how many user clicks they accrue.

We’re not surprised.

Also of interest - so says the machine:

Google Trials Video Adsense
Using its nearly ubiquitous AdSense network, Google is going to start delivering video ads from The Wall Street Journal, Life/Style Television and others to a small group of sites that choose to test the new program. Like their standard text ads, the video ones will be determined contextually. Of course,

Brightcove Rolls Google AdSense for Video
Brightcove has announced support for the AdSense for video beta program, Google's contextual advertising technology for online video. Brightcove's support of the AdSense for video beta program hope to unlock a powerful economic proposition for the Web's top media publishers. Serving ads based on both the content of an Internet

VideoSift: Digg’s for YouTube and Google Video
We’ve all seen lots of YouTube and Google Video portal type content but now - and lets face it folks it was only a matter of time - here’s a a Digg like collaborative community driven site for trolling up the video on the web; check it out at

Did Google Pay Too Much for YouTube?
The landmark announcement on October 9 that Google would aquire Youtube for $1.6bn in stock has rocked the internet video world. Predictably there has been alot of discussion about the deal - ALOT - but how does one decide if they paid too much..?!? When the rumors started swirling around,

Google Video

HBO Special - Hacking Democracy
Since America 'votes' today we thought this was a timely post.. via Google video. (Run-time 1hr 21mins)

Google Buys Web Video Conferencing Technology
"To clarify.. we acquired Marratech's software, not the company." According to this article on Mercury News: "As a company, we thrive on casual interactions and spontaneous collaboration," Douglas Merrill, Google's vice president of engineering, wrote in the blog post. "So we're excited about acquiring Marratech's video conferencing software, which will enable

Google Video Link to the Scene
Has this ever happened to you? You’re watching this documentary on monkeys and then halfway through, this monkey does the funniest thing ever. So of course, you want nothing more than to share this hilarious monkey moment with your friends. Now, on Google Video, doing just that is easier than

Google News

Google, MTV Reach Web Video Content Deal
MTV has struck a partnership with Google in which the internet company will distribute the music video broadcaster?s video programming to a series of niche websites. As part of the deal, MTV Networks will also sell episodes of its programmes through Google?s video store. It has similar agreements with AOL

Time Warp
Future :: Entrepreneur Aiming to Overthrow TV
Past :: Video everywhere at DEMOFall 2007

Share This