Aprico.tv makes it simple for a TV viewer to enjoy the wealth of content available on TV, video-on-demand services and Internet. The application automatically learns the preferences and favorite TV programs of the viewer, makes recommendations and uses that to add new, relevant content to personal channels. It only shows the content the viewer is interested in and avoids frustrated zapping and endless browsing through an elaborate program guide. The content can be enjoyed at any moment. Using Aprico.tv is as easy as changing channels on a regular TV, so the viewer does not need to learn anything new.

Philips will license the Aprico.tv technology to eventIS. EventIS, as system integrator, will offer the application to video-on-demand providers and other service providers. “There is never something interesting on TV is no longer an excuse”, says Harry Koiter, Sales Director at eventIS. “In your personal movie channel there are always ten movies you would actually like to see. When you return home after a week of a business trip and you zap to your favourite series channel, you continue where you left off watching. And if there is a boring part, you can easily fast forward through it.”

• Posted: September 11, 2007 | Filed: Channels | Permalink |