NBC Announces New Online Video Syndicate

NBC unveiled their new effort to distribute video content via the Internet. The initiative, National Broadband Company, or NBBC, involves syndicating video clips — produced by NBC as well as other companies — to a variety of Web sites, including those owned by their competitors.

NBC is selling pre-roll ads to accompany the clips, and will share revenue with the sites that distribute the video clips and the companies or individuals who license them. For now, clips on the site are all shorter than seven minutes, but Falco said that the network anticipated eventually syndicating longer content.

Partners include a variety of Web site publishers and content companies, including CBS Corp’s CSTV, CNET Networks, The New York Times Co.’s About.com and Forbes.com.

“We’re going back into the broadcasting business on the Internet,” Randy Falco, NBC Universal Television Group president and chief operating officer, said at a media conference Tuesday. The video will be entirely ad-supported, with JP Morgan Chase and Procter & Gamble as the initial sponsors. JP Morgan Chase will promote a new credit card in the spots, which are set to roll out in several weeks online and on TV.

Via: Media Post

• Posted: September 13, 2006 | Filed: Channels | Permalink |

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