News Corp. and NBC Universal Wanna Hulu You
While you might be excused for thinking that Hulu is a developer focused on delivering complete end-to-end solutions within the wimax technology or an interior district of Terengganu, Malaysia.. it’s the new official name for that long-awaited joint venture video portal from News Corp. and NBC Universal.
According to this post on AdWeek:
The site will allow fans to stream episodes of NBC series such as The Office and Friday Night Lights, along with the soon-to-launch remake of The Bionic Woman. Meanwhile, Fox is planning to offer on-demand episodes of staples like The Simpsons and Mad TV as well as premiering shows such as the New Orleans-set cop drama K-Ville. In addition to Hulu.com, the sweeping venture will see these series distributed across the biggest sites on the Web, including AOL, MSN, MySpace and Yahoo!.
Why is Hulu the new venture’s name? According to a note posted on the site by newly installed CEO Jason Kilar, it’s meant to connote fun and simplicity. “Objectively, Hulu is short, easy to spell, easy to pronounce and rhymes with itself,” he wrote. “Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premiere content when, where and how you want it.”
Apply Here for beta access, full launch due in October.
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