YouTube’s New Ad Model(s)

YouTube has created a new advertising concept called participatory video ads. Each day at YouTube’s home page, one video ad will be featured. It will rise and fall based on its own entertainment merits, judged by users. The participatory video ad, which visitors must click on to view, is one way the company is demonstrating how it plans to do Internet advertising differently.

To understand the power of the new medium, Kingdon points to this sample Sony commercial for its new TV, which has had more than 3 million viewers.

“How much money do you think advertisers would pay to get 3 million people to see and comment on your advertising?” said Kingdon, who declined to say how much. “Where else can advertisers get that immediate feedback? This starts to leverage the full potential of what is very new on the Web, which is a video community site.”

Paris Hilton has also launched a participatory video commercial advertising her debut album. People who click on it will be lead to her own channel which she will update with new videos and added features such as interviews and scenes behind making videos.. hmmm. They can subscribe to her channel and find out videos that she likes.. Hmmm!
Via: Mercury News

• Posted: August 25, 2006 | Filed: Channels, Video Ads | Permalink |

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Time Warp

Future :: Windows Live Beta Web Video Search

Past :: Stanford Technology Ventures Video Programs