Viacom Buys Atom Entertainment for $200M

Viacom Buys Atom Entertainment for $200MMTV Networks, a division of Viacom, Inc. announced a definitive agreement to acquire Atom Entertainment Inc., for $200 million. Atom Entertainment has popular brands in games with Shockwave.com and AddictingGames.com as well as video via AtomFilms.com and AddictingClips.com. The company makes money through a combination of ad sales, games sales and subscriptions and has been profitable on an operating level since 2002.

Adding Atom Entertainment to MTV Networks’ overall portfolio appears to fit squarely with the company’s strategy of serving targeted, global audiences with a relevant and innovative online content. Following MTVN’s recent purchases of XFIRE, Y2M, GameTrailers.com, IFILM and Neopets, this acquisition demonstrates a continued push to consolidate it’s multi-platform media platform offerings.

Tom Freston, CEO, Viacom, said, “This acquisition is right on the money with our digital strategy. It adds great scale with users, improves our growing casual gaming position, and brings a world-class digital video library and a fantastic management team.”

Yet another “Wild West Land Grab” happening with online video. You’d have to conclude that the smart money has completed it’s due diligence and forsees some impressive growth in this area going forward. 8-)

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