MSN and Time Warner Winning Web Video Ads


MSN and Time Warner Winning Web Video AdsMicrosoft Corp.’s MSN has a strong position in Web video ads, ahead of Google and Time Warner’s AOL and behind only Yahoo, in contrast to its almost non-existent market share in the pay-per-click and banner ad market. MSN spent heavily in recent years to acquire Internet rights to programming from major TV networks, and is strongest in news clips via a 99 year deal with General Electric’s NBC. Microsoft recently signed a deal to license episodes of the Fox comedy “Arrested Development” for the next three years.

Yahoo, in contrast, has focused on its own video content, while AOL carries content from Time Warner’s Warner Bros. and cable channels Nickelodeon and the History Channel. The popularity of YouTube, which doesn’t insert ads into video uploaded to its site but soon plans to, has forced its competitors to carry user-uploaded video on their sites as well.

Via: Seeking Alpha

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Time Warp
Future :: Attempted Viral Video Ad Campaign Implodes
Past :: Make a video. Make a difference. Make $100K

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