Google, MTV Reach Web Video Content Deal
MTV has struck a partnership with Google in which the internet company will distribute the music video broadcaster?s video programming to a series of niche websites. As part of the deal, MTV Networks will also sell episodes of its programmes through Google?s video store. It has similar agreements with AOL and Apple?s iTunes.
Some of the content the company will make available includes video clips from MTV?s Laguna Beach reality programme and its popular video music awards show as well as the Nickelodeon cartoon SpongeBob SquarePants. The two companies plan to share revenue from advertising sold alongside the video.
It also represents a strategic shift for MTV Networks. The company?s internet efforts had been focused on its own broadband sites, such as MTV Overdrive, launched last July. The arrangement with Google marks the first time that it will cede some control over its content by making it available to other websites.
Via: FT
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