Nielsen to Measure Mobile Web Video


Nielsen Wireless announced will begin measuring mobile phone users to see how many people use content services such as mobile Internet and mobile video and what impact this has on established media behavior. The company estimates that in the first quarter of 2007, more than 33 million persons 12 and older used mobile web in the past 30 days, and more than 8 million persons 12 and older viewed video on their mobile phone

Their first product – Mobile Vector – will launch in the U.S. in July 2007 using information culled from Nielsen’s existing National People Meter TV sample to report on media behavior and audience demographics segmented by wireless carrier.

Also of interest - so says the machine:

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Iconix Video announced that its HD-RH1 high-definition POV (point-of-view) three-CCD remote camera system, which made headlines at this year’s NAB 2006, is now shipping. Moreover, the camera with a remote head that weighs only 2.5oz. and a total system weight of less than 4lbs., is garnering increasing interest from the

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