Sony BMG Chooses Brightcove for Musicbox Video

Sony BMG Music has announced it will use Brightcove to deliver broadband video in new video players deployed across its network of artist and label websites, offering on-demand access to music videos, interviews, live performances, and behind the scenes footage from its catalog of videos.
The broadband video initiative, currently named “Musicbox Video” will show content from across the entire SONY BMG library. The Musicbox Video players have been customized with specialized video content for individual label and artist sites. Fans will be able to watch high-quality, free-to-user, streaming videos on demand, and easily add players to their websites and profile pages using sharing services provided by Brightcove
Details via: PRnewswire
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