About.com Announces New Internet Video Strategy
About.com is making a bigger commitment to original video content and is offering new video ad formats through its new video player, developed by online video firm Brightcove. As video ad inventory demand increases, the new player gives About.com the ability to produce its own video content as well as to offer advertisers video ads with interactive components.
The new player will allow About.com to “significantly increase” the number of advice and how-to videos produced by its expert guides, according to About.com president and CEO Scott Meyer. Noting the system’s robust publishing platform, Meyer added, “‘This technology needs to scale to 500 or more guides all over the world.”
The publisher aims to produce at least 500 original video clips by the end of the year, featuring its current guides as well as “experts” with more television experience. About.com currently offers 56 of its own video clips and partners with Web video distribution company GoFish to provide thousands more videos. Video on the site is offered in the Style, Home and Garden, Gadgets and Health channels.
Via: Clickz
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