New Video Ad Network Service


New Video Ad Network Service

Advertising.com announced a new video ad network it says will supply about 61 million impressions per month to reach-starved media buyers. “It’s a combination of really large portal-like sites and some smaller sites with great content,” said Mollie Spilman, Advertising.com’s chief marketing officer. “What we’re finding with advertisers is they really want the content. In most cases we’re buying as much as we can get. There’s so much demand and there’s a lot of publishers adding this kind of content.”

Advertising.com is only the second high-profile in-stream video ad network to emerge. The first, called Instream, was beta launched by online video enabler Lightningcast last year and has over 50 participating publishers.

Via: Clickz

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