Discovery Online Video for Google Earth
Discovery Communications is teaming up with Google to offer online video clips of historic sites and popular landmarks. Silver Spring-based Discovery has been working to expand distribution of its content beyond television. The Internet video links will be integrated into the Google Earth mapping software. Initially Discovery will provide clips of ten U.S. national parks, including Yellowstone and Mount Rushmore.
Internet users who click on the Discovery links will be directed to a Discovery Web site with advertising. Discovery senior vice president Donald Baer says it will be a big money maker. Under the deal, Discovery will get to keep all ad revenue.
Via: ABC News
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