CNET Announces Web-TV Channel with Best Buy

CNET Announces Web-TV Channel with Best BuyCNET has announced “CNET TV,” a new video on demand service that packages a selection of CNET’s popular video content for distribution on television and online. CNET TV will launch initially with partners Cox Communications Inc., TiVo Inc., and TVN Entertainment, in the second half of the year. Videos range from instructional to informative to entertaining, and are integrated throughout CNET’s family of sites, which include CNET.com, News.com, and Download.com. Video content includes CNET’s popular video franchises such as Insider Secrets, Weekend Project, and First Look from the Labs. For online users, the content will be programmable based on topics of interest, or by selecting a favorite CNET channel.

“We continuously seek out new technologies and marketing opportunities that let us engage with our customers” said Laurie Blum, senior media strategy manager at Best Buy Enterprise. “VOD is the ultimate environment to reach people that are highlyengaged, and we’re looking forward to extending our partnership with CNET as a charter sponsor.”

Via: Smartbrief.com

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