Former Disney CEO Michael Eisner has launched a new video production studio, Vuguru, which has announced it’s first project, titled Prom Queen, will debut online April 2nd. Described as “a blend of love, gossip, and betrayal” the 80 episode series, each at only 90-secs, will also appear on ellegirl and youtube. According to this article on Reuters it will be available on Veoh Networks (however the demo. didn’t load for us just now) which is co-financed by Eisner’s investment company Tornante Co. The drop quote - in 1.0 PR speak - from that article; “The entire concept here is content is king,” Eisner said in a phone interview. “What will drive traffic is interest in the subject matter.” Sadly for them.. it just may be true.

• Posted: March 12, 2007 | Filed: Channels | Permalink |