Another TV Guide for the Web

Red Herring article about yet another wannabe TV Guide for internet video - Divvio
Divvio, a startup based in Menlo Park, California, is offering to connect fans of Internet video and audio with the right content. On Monday, Divvio will launch what it calls a “personal guide to the Internet for video and audio.” “You don’t want to go from web site to web site to extract what you need,” said Divvio Chairman and CEO Hossein Eslambolchi, the former chief technology officer at AT&T.
We noted two statements that seem to conflict and will have to reserve any quality judgement in the meanwhile for lack of hard deets.. that being said this doesn’t sound right from the get-go.
Divvio will offer a web-based application with a built-in viewer that can handle the various forms of digital media on the web, from MP3 to QuickTime…
.. because Divvio does not store any content on its site and merely points to the location of the item, Mr. Eslambolchi also expects a warm welcome from media companies that have tussled recently with sites like YouTube over copyright issues.
So they have a custom player embedded on their site but ‘technically’ don’t store other peoples content so ‘in theory’ big media companies should not be upset about the fact their property is being used as a hook to sell ads..?!? Ya Right.
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