WallStrip – What CNBC is Watching

WallStrip - What CNBC is Watching

The popular daily Vlog WallStrip.com is on a tear lately with this man on the street style interview with some guy – aka CNBC’s Anchor Dylan Ratigan – (staged?). The upstart project, with some decent funding now, also got a nice little write-up in the NYT on friday.

Wallstrip is more like Rocketboom, the daily Web newscast with a similarly cheeky bent. Wallstrip’s producers, Adam Elend and Jeff Marks, however, say that they are carving out their own niche.

Wallstrip’s videos, ordinarily shot in an airy loft in downtown Manhattan or on location, have taken place outside the headquarters of Goldman Sachs and at a firing range in New Jersey.

But as with other Web sites the immediate trick is producing the content that will attract advertising. Mr. Elend said that Wallstrip would soon start lining up advertisers and sponsors, but has yet to generate self-sustaining ad revenue. He declined to provide figures.

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