New Web Video Revitalizes the Lunch Hour

New Web Video Revitalizes the Lunch Hour

In cubicles across the country, lunchtime has become the new prime time, as workers click aside their spreadsheets to watch videos on YouTube, news highlights on CNN.com or other Web offerings. The trend — part of a broader phenomenon known as video snacking — is turning into a growth business for news and media companies, which are feeding the lunch crowd more fresh content.

From an apartment in Greenwich Village, Rob Millis and Will Coghlan are hosts and producers of a three-minute daily Webcast, Political Lunch, done around 10 a.m., followed by an hour and a half of editing, in time for uploading just before noon. The program, which was introduced in September and appears on several Web sites, is viewed 10,000 to 20,000 times a week, with a peak in traffic from 1 to 3 p.m.

Via: NYT

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